Product Designer — Georgia
Alexander's
Portfolio
I specialise in turning complex ideas into clear, intuitive digital experiences — from early product concepts and UX flows through to polished interfaces, design systems, brand identity, and launch-ready websites and products.
My experience spans SaaS, web applications, digital products, marketing, and startup environments. I’ve worked across both design and growth, giving me a strong understanding of how product decisions, visual communication, and business objectives connect.
I’m particularly interested in projects where design needs to do more than look good — it needs to make a product easier to understand, easier to use, and more compelling to the people it’s built for.
7+ years designing. Hundreds of digital projects. Always looking for the next interesting problem to solve.
Scroll
01 / ZEN SOUNDS — 2024 · [PRODUCT CASE STUDY]
ZEN
SOUNDS
An app for natural sounds. Counterbalance to busy modern overstimulating life — for meditation, relaxing, sleep.
Product Design
Mobile App
2024
THE PROBLEM
Modern life is overstimulating. People struggle to disconnect, meditate, sleep. Most sound apps are cluttered with ads, popups and forced subscriptions that break calm.
THE APPROACH
Minimal, calm UI that mirrors the content. Frosted glass, soft greens, nature imagery as texture not decoration. Focus on 1-tap play, sleep timer, offline downloads. Typography quiet, content loud.
FOCUS
1-tap play · Persistent mini-player
Sleep timer · Offline · No ads
APP FLOW / 01 — 06 · 2 × 3 GRID
iOS · Calm interaction model
01 / LOG IN
Frictionless onboarding — Apple/Google SSO
02 / PLAYLISTS
LIKED, FOREST, OCEAN, Running Water etc
03 / PLAYER
Immersive player — visuals, progress, volume
04 / SLEEP TIMER
5min → end-of-track
05 / DOWNLOADS
Offline · Download over WIFI only
06 / SIGN UP
Sign up - Email + Apple/Google SSO - Want to Log in?
02 / PRESS CLUB BELARUS — 2023—2026
Exiled.
Effective.
Essential.
I design research papers for Press Club Belarus — strategic vision and analytical reports on Belarusian independent media in exile.
THE CHALLENGECreate a design that accurately portrays the content of the report in a visual way while keeping it readable and a good layout. Balancing data-heavy research, sensitive political context, and human stories — making complex findings accessible without oversimplifying, while preserving editorial credibility.
01 / THE FULL PICTURE — 2026
Audience diversity — silhouettes & community · How diverse media serve audiences at home
02 / POSITIONING — 2026
Strategic chess — media ecosystem positioning in exile
03 / FORMATS — 2026
Tools & formats — from TV to podcast to ring light · Multi-platform reality
04 / NETWORK — 2026
Global network — diaspora distribution · Connected audiences
05 / MIGRATION — 2026
Collective flight — audience movement · Visualizing exodus
06 / COVER SYSTEM — 2023
Belarusian ornament pattern — strategic vision paper · Exiled. Effective. Essential.
07 / DATA VISUALIZATION — 2023
Inside spread — 61% vs 94% · news and social issues dominance · readable hierarchy, bar charts, editorial balance
PROJECT META
Client:Press Club Belarus
Role:Editorial Design · Data Viz · Visual System · Layout
Years:2023—2026
Deliverables:6+ reports, 50+ infographics, cover systems
Consumers of independent media are overwhelmingly critical of war in Ukraine (94% opposed) vs state media audiences (61% support) — design lets data tell story without editorializing.
03 / NEVER HANGING — SUPPLEMENT BRAND — 2024—2025
Postable.
Compact.
Always with you.
Brand & Packaging
E-commerce
Visual System
Never Hanging is a supplement company designed for people on the go. Compact, flat, letterbox-friendly containers that fit through a standard door post slit — no missed deliveries. Built for active people who travel a lot.
THE CONCEPTStandard supplement tubs are bulky, rattly, and missed by couriers. Never Hanging rethinks the form factor: a compact, postable bottle that slides through the letterbox. Always there when you get home. Lightweight for travel, minimal waste, maximum adherence. Brand language is calm, confident, never overpromising — just support for sleep, energy, focus, skin.
FORM FACTOR
Letterbox-friendly · Fits door slit · Flat profile
AUDIENCE
Active · Travels a lot · No time for pharmacy runs
01 / SLEEP — BENEFITS
L-Tryptophan 220mg — Supports Relaxation & Calm · Improves quality of sleep · Reduces tiredness & fatigue
02 / SLEEP — FORMULA
Magnesium Glycinate, Niacin, B6 with Lemon and Chamomile — Designed to improve sleep and relaxation
03 / MAGNESIUM COMPLEX
Bisglycinate, Malate & Taurate + B6 — 1125mg · Promotes restful sleep & optimises energy levels
04 / MAGNESIUM — BENEFITS
Improve psychological function · Reduce muscle pain · Reduces tiredness & fatigue — postable format
05 / MUSHROOM COMPLEX — HERO
6 organic mushrooms — Lion's Mane, Chaga, Reishi, Shiitake, Maitake & Cordyceps — explosive focus visual
06 / MUSHROOM — CORE RANGE
375mg · 120 capsules · Supports Memory, Focus & Brain Health — clean label system
07 / INGREDIENT SYSTEM
Maitake · Reishi · Cordyceps · Shiitake · Chaga · Lion's Mane · Turmeric · Black Pepper · Acerola — benefit-led infographic
08 / COLLAGEN HA COMPLEX
Marine Collagen + Naticol Fish Peptides + Seaweed + Vitamin C — 1200mg · Support Healthy Skin, Hair and Nails
PROJECT META — NEVER HANGING
Client:Never Hanging — nh
Role:Brand · Packaging Innovation · Art Direction · E-com Visuals
Insight:People miss deliveries. Flat, letterbox-friendly bottles solve last-mile failure.
System:Compact container · Postable · 60-120 caps · Vegan · Non-GMO
Design focuses on ingredient transparency and lifestyle proof — chamomile, lemon, magnesium flakes, mushrooms, seaweed — tactile props that tell the story without medical claims. Built for backpacks, gym bags, and carry-ons.
04 / BOSS FIGHTERS — WEB HUB — 2024 · STEAM
Reward.
Progress.
Community.
Web Platform
Game UI
Reward System
Referral
Web hub for Boss Fighters (Steam) — designed to facilitate the reward system for in-game rewards, community progression and retention. Centralises level rewards, referral tracking, achievements and rank.
THE CHALLENGEPlayers needed a clear out-of-game progression loop. How to make referral and level rewards readable, motivating and fair? Balance dark game aesthetic with clarity — show 50 levels of rewards, milestone EXP, invite links, and achievement completion without overwhelming. Keep it fast, scannable, and tied to Steam identity.
01 / PROFILE & ACHIEVEMENTS — LVL 1
Andy Nickname — Rank 205 of 420 · Ambassador · 0/1000 EXP · 0 of 20 achievements — identity + progression overview
02 / REFERRAL PROGRAMME — INVITE
Welcome to our referral programme · Your invite link [Copy] · Tracks referral lvl + EXP rewards per milestone
03 / REFERRALS — MILESTONES
Referrals list · M1 M3 M5 M7 M10 · 500 EXP · Visual chain with yellow progress — invites friends, rank up, get rewards
04 / LEVEL REWARDS — EMPTY
Level 1 to 50 grid · Boss Glider at Lvl 1 · Locked states with pattern placeholders — clear future rewards
05 / LEVEL REWARDS — UNLOCKED
Progression path Lvl 13→50 · Orange/yellow active states · Skin rewards at Lvl 35/40/45/50 — gamified loop
PROJECT META — BOSS FIGHTERS
Client:Boss Fighters — Steam
Role:Web Hub UI · Reward System · Referral Flow · Progression Design
Features:Invite link + Copy · Referral tracking · Level rewards 1-50 · Achievements 0/20
Mechanics:+25 EXP per referral lvl · M1/M3/M5/M7/M10 milestones · Rank 205/420
Dark theme with yellow accent (#fbbf24) for reward hierarchy. Designed to reduce friction between game and web — players see exactly what they get at each level, how referrals convert to EXP, and where they stand in community. Built for scalability to 50 levels and beyond.
05 / DEMO PROJECT — LIVE FIGMA FILE
Explore my
process — live.
An open Figma file walking through a demo product — structure, components, and
interaction states as I actually build them. Open it up, click around, see how it's put together.
Open in Figma
↗
Figma
Prototype
Component Design
06 / LIVE SITES — SHIPPED & IN PRODUCTION
Websites
out in the wild.
